Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn’t come as too much ... cologne and shaving soap. To key into the colonial ...

“Guys have been a little slower to adopt body wash because early on they didn’t feel like it got them as clean as bar soap,” said James Moorhead, vice president of marketing at Old ...

This week, the Twitter account for Old Spice offered a Philosophical Observation. Why is it that "fire sauce" isn't made with any real fire? Seems like false advertising. So then -- and here's a ...

The Old Spice bar soaps fill a market need for "a more masculine smelling bar," according to P&G (NYSE:PG). The soap will be in stores this month in three scents: Fiji, Pure Sport and Swagger.