“Cross” star Isaiah Mustafa said Aldis Hodge completely improvised a nod to Mustafa’s longtime career with male grooming brand Old Spice, saying the line wasn’t in the script at all.

One of the most popular Super Bowl commercials ever, “The Man Your Man Could Smell Like” by Old Spice, debuted in 2010. Rolling Out spoke exclusively with actor Isaiah Mustafa, who plays the ...

Isaiah Mustafa may not be a household name on its own. But, what if I said to picture the Old Spice guy? You'd likely think back to a recent commercial with Mustafa talking about how good the ...

(Photo: Business Wire) Old Spice introduces two new holiday scents available in body wash and antiperspirant/deodorant CINCINNATI, November 27, 2024--(BUSINESS WIRE)--Baking grandmas everywhere ...

Old Spice has hailed its “biggest-ever marketing campaign”, teaming up with London grime rapper Chip to position the brand “as the British coming-of-age deodorant”. The activity centres on the new ...

It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand. The viral ...

CINCINNATI, July 26, 2024--(BUSINESS WIRE)--Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool & Wolverine ...

Prepare to stretch your body and dive into nostalgia because Old Spice Total Body Deodorant and Twister have joined forces for an epic partnership. Introducing the limited edition “Twister Old ...

The Campaign Kicks Off During Super Bowl LVII Festivities with its First-Ever Old Spice Mascot CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence ...

Now less than a week away, Super Bowl LVII continues to be a magnet for brand mascot developments. Old Spice is using the hotly anticipated sporting event to premiere Swaggy Spice and promote its ...

Axe was the leader when it came to a younger target and you were, well, Old Spice. We both know that younger kids had trouble getting past the “Old” in your name. I can imagine that must have ...