“Cross” star Isaiah Mustafa said Aldis Hodge completely improvised a nod to Mustafa’s longtime career with male grooming brand Old Spice, saying the line wasn’t in the script at all.

One of the most popular Super Bowl commercials ever, “The Man Your Man Could Smell Like” by Old Spice, debuted in 2010. Rolling Out spoke exclusively with actor Isaiah Mustafa, who plays the ...

Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top “The Man You Could ...

I see you a lot on TV lately, running around with your shirt off telling me that I won’t be a man if I don’t use Old Spice Body Wash. According to the Environmental Working Group, all but one ...

Old Spice has hailed its “biggest-ever marketing campaign”, teaming up with London grime rapper Chip to position the brand “as the British coming-of-age deodorant”. The activity centres on the new ...

It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand. The viral ...

Prepare to stretch your body and dive into nostalgia because Old Spice Total Body Deodorant and Twister have joined forces for an epic partnership. Introducing the limited edition “Twister Old ...

A woman has gone viral on TikTok after revealing chemical burns on her underarms, which she alleges Old Spice deodorant caused. TikTok user Mya Woods (@myamfwoodsss) posted the video on March 9.

Even luckier? It’s on sale on Amazon. This week, a 2-Pack of Old Spice Pure Sport Solid Deodorant is 25% off. That means you’ll smell good on dates not just for the span of time it takes you ...

World, meet Swaggy Spice, Old Spice’s first ever brand mascot. The new brand mascot forms part of the company’s “Smelf-Confidence” campaign with two musical theatre-inspired spots produced ...

The Campaign Kicks Off During Super Bowl LVII Festivities with its First-Ever Old Spice Mascot CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence ...

Now less than a week away, Super Bowl LVII continues to be a magnet for brand mascot developments. Old Spice is using the hotly anticipated sporting event to premiere Swaggy Spice and promote its ...