Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new ...

Anything beats the old Utah Hockey Club puck logo from the team ... important NHL history that helps strengthen their logos. Similarly, NHL teams like the Montreal Canadiens and Boston Bruins ...

As the Utah Hockey ... team name, some information the team probably didn't want out in the public has emerged. On Monday, ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo ... skaters in the NHL," the team said.

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially ... on potential names but also on potential logos," team owners Ryan and Ashley Smith said in ...

“We couldn’t be more excited to launch the official name and marks for Utah’s NHL hockey ... logos. We love the passion of the people of Utah and the way they showed up for the team during ...

Smith Entertainment Group closed its transactions on Thursday to officially establish the NHL's Utah Hockey ... the team name is selected, Smith Entertainment Group will create a logo, mascot ...

Utah NHL fans get one more chance to vote on the team's permanent nickname ... birthplace of Butch Cassidy. The Utah Hockey Club's potential revised logo – the current one is a puck – appears ...

SALT LAKE CITY — Before Utah's new NHL team ... Utah Hockey Club branding. The new logos have appeared days after an apparent final four has been chosen in the fan vote for the team's nickname ...