Conscious consumption. Preserving local and family history. In 2024, the old money aesthetic won’t just be a niche online trend, but a cultural phenomenon that unites continents and competitors.

One such trend that has recently captivated the internet is the "old money aesthetic." This style, characterised by its timeless elegance and understated luxury, is making waves across social ...

I love following trends, but don’t always love investing a ton of money into the pieces to match the aesthetic. The ‘Old Money’ aesthetic is totally chic! Think classic and minimal with ...

The old money aesthetic, as elaborated in the Old Money Aesthetic Style Guide 2023, captures the essence of quiet luxury, ...

Last year, TikTok came up with a name for this timeless style: “old money aesthetic.” The term “old money” refers to people who have inherited their wealth over several generations ...

But come May of this year, the popular app became filled with a new trend: the “old money” aesthetic. Typically characterized by expensive vintage brands, modest clothing and light features ...