Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Jitika Gupta- marketing director, BigMuscles Nutrition, talks to Shailja Tiwari about the brand’s strategy to expand its presence in India’s growing fitness supplement market.