Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Tell us about the key products that IGP sells on the platform and what are some categories that you wish to grow? India ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...

Puravansh Maitreya, Head of Marketing at Lava International, talks about the brand journey, changing market dynamics, product ...

The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and ...

True North Social, a pioneering digital marketing agency known for its expertise in social media strategies, is proud to celebrate its 10th anniversary. Since its establishment in 2013, the company ...

South Africa's retail landscape is poised for transformative shifts driven by technology, sustainability, and evolving ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...