Experts say "nudgetech" encourages regular progress updates and reinforcement of behaviors aligned with organizational action ...

American economist and Nobel laureate Richard Thaler outlined mental accounting as the process by which people code, categorize, and weigh economic outcomes. Thaler also developed nudge theory to ...

So I sat down with economist Richard Thaler — recipient of the 2017 Nobel Prize for his pioneering contributions to behavioral economics and best-selling author of the book, Nudge. Thaler's work ...

February 3, 2023, Interview: "Just over 10 years ago, nudge theory was introduced to the world by Cass Sunstein and Richard Thaler. Their radical argument was that the government could preserve the ...

While the original item might be sold at a loss, the retailer can benefit from an upsell/cross-sell strategy to help nudge more sales ... A study by economist Richard Thaler looked at people hanging ...

To ensure that those subject to this deadline are aware of it, HMRC usually issues what’s known as nudge letters, urging them to submit tax returns and pay their dues. These letters can be ...

Even a slight nudge by a piece of debris to a spacecraft orbiting the Earth at over 25,000 km per hour could prove fatal. Digantara's Space Camera for Object Tracking (SCOT) satellite is set for ...

A net-zero “nudge unit” accused of using scare tactics during the Covid pandemic will encourage the public to take up heat pumps. The Behavioural Insights Team (BIT) has received a £100,000 ...