The logo was in use for 35 years but was replaced by ... demonstrating the strength of Oestreich’s 1971 design). At Kodak, however, this strategy is driving not just its branding, but also its product ...

Since 1888, his company, Kodak, has remained a major name in film-based media creation. Kodak may not be as big as it once was, but it's still very much active and has evolved its offerings to ...