In its job ads for coaches, Noom said candidates must be willing to ... And for a while, she said, it was a great place to work. The job allowed Clair to work remotely — a relative rarity ...

Noom, a health coaching platform valued at $ ... “Today’s decisions put us in a position where we can continue to place big bets for the next year, and innovate and grow in the years ahead ...

That’s the daring promise by Noom—an app that encourages daily behavioral ... a psychological concept that examines whether you place control over events and outcomes internally or externally.

That claim from the Noom app — that it isn’t a diet, yet can achieve long-lasting weight loss — surely encouraged some of its 45 million downloads in the first five years since it was launched.

So there's still potentially a place for the sort of historical, traditional businesses of what WeightWatchers and Noom have sold. But they're very clearly betting on trying to embrace the new ...