The F1 star is celebrating Cinco de Mayo and a sober curious lifestyle with Almave, his non-alcoholic blue agave spirit inspired by Mexican tequila.

I love a good party—especially one that celebrates culture with flavor and flair. Cinco de Mayo commemorates Battle of Puebla ...

Many studies and surveys have been tabulated in recent years that track changing consumer habits when it comes to alcohol ...

GlobalData and Ai Palette present the ingredients they believe offer opportunities for alcohol brands to attract drinkers.