The market whitespace that company executives identified put Cupra above brands Americans are familiar with: MINI, Jeep, Hyundai, Alfa Romeo, Nissan, Mazda and Kia. It would sit below Tesla, ...

Cupra plans US sales 'before the end of the decade.' The brand has sold more than 800,000 vehicles since VW created it. A little known Spanish car brand focused on electric vehicles is preparing ...

I HAVE reviewed the Cupra Born on this SunMotors website before. But this week it’s the turn of the VZ model, Cupra’s sportiest, most potent version. So does this mean the Born is now a proper ...

Cupra provided flights from Washington to Miami and accommodation so Ars could drive its cars and attend the Miami ePrix. Ars does not accept paid editorial content. MIAMI—The arrival of a new ...