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Hyundai, Toyota and Nissan were among the top five automakers ... as 19% considered them to be the “single best thing” about the ad, according to iSpot.tv. The spot scored above the automotive ...
Podcasts, which are increasingly more popular as videos, are taking the stage at media companies’ annual pitch to advertisers ...
While podcast companies are able to generate revenue from the sponsorships embedded in the shows, YouTube is typically in charge of the traditional ad spots ... a more linear TV spot, or you ...
Nissan Motor Co. is nearing a deal to procure electric vehicle batteries in the US from a joint venture between Ford Motor Co ...
While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.
With doom swirling the automaker, we sat down with its new CEO for a peek under the hood.
Nissan had an operating loss of 215.9 billion yen in the automotive business for 2024. The company will cut workforce and close plants, aiming to reduce costs and stay afloat. Tennessee is home to ...