The athlete has an NIL valuation of $6.5 million. Keep in mind, the 19-year-old is still in college. The minimum salary for an NFL rookie in 2024 is $795,000. Meanwhile, college athletes are ...

BYU Cougars football players once saw NIL as a path to financial stability, but it became a source of frustration and uncertainty for some. Rather than providing consistent support, the school’s ...

Notre Dame running back JD Price made some news recently when he inked an NIL deal with celebrity jeweler Johnny Dang, who typically works with celebrity clients such as pro athletes and musicians ...

The name, image, and likeness (NIL) system in college athletics has been welcomed by student-athletes who have been able to cash in on brand partnerships, some of whom are making millions fresh ...

Rep. Dixon McMakin, R-Baton Rouge, said he is preparing to file a bill for this year's legislative session that would exempt compensation student athletes earn from NIL deals from state income tax.

The introduction of Name, Image, and Likeness (NIL) publicity rights has fundamentally transformed amateur and ultimately, professional athletics, a change promulgated by the NCAA v. Alston case.

In the past few weeks, reporters Mike Waters and Chris Carlson have done an excellent job explaining how the changing landscape of college athletics, specifically NIL and the transfer portal ...

St. John’s started late in Rick Pitino’s first season — months late. It had almost an entirely new roster to fill and was like a runner who was laps behind its competitors. There was only so ...

Surely, the $2 million in NIL compensation that Hawkins was reportedly receiving helped lure him to Kansas State. But it also put added pressure on him to succeed with the Wildcats. Wednesday ...

As it stands, the freshman sensation has an NIL value of $4.8 million, making him the highest-paid college basketball player this season. If he decides to stay, that number will only grow.

As the projected No. 1 pick in the 2025 NBA Draft, 18-year-old Duke freshman Cooper Flagg has already earned one of the highest NIL valuations in the country. Name, image, and likeness deals ...

Auburn's Tahaad Pettiford, one of the nation's top college basketball players, signed an NIL deal with Under Armour on Friday. The recent SLAM Magazine cover player joins several big-time sports ...