NIL spending is expected to grow exponentially in college basketball next season, and this legendary ESPN analyst isn't too ...

What if college athletes didn’t just earn endorsements—but paychecks directly from their schools? That’s the new frontier the ...

A settlement involving the NCAA, conferences and schools that would have allowed college athletes to share in revenue has ...

Colorado coach Deion Sanders is adding his voice to the growing debate around college football’s Name, Image, and Likeness ...

The potential to profit off their name, image and likeness away from the sport both intrigues and concerns athletes heading ...

Reggie Bush, one of college football’s most electric talents, never earned a cent during his days at USC — but now he’s ...

Kentucky basketball isn’t just aiming to keep pace in the ever-evolving NIL era — it’s making a power move to stay ahead. In ...

One perk of NIL deals is that more college athletes are staying in school instead of going professional immediately, ...

A proposed Louisiana bill would allow intercollegiate athletes to file their earnings from name, image and likeness (NIL) ...

Athletes in non-revenue sports experience a more laid-back version of NIL than football and basketball players.

Between NIL, the transfer portal and other changes to come, the college sports landscape has become all the more tricky.

The surprise transfers of brothers Nico and Madden Iamaleava have prompted fresh questions about contracts and NIL buyouts in ...