The NCAA now allows college athletes to profit off their name, image and likeness, otherwise known as NIL. Learn more about ...

The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics.

The NCAA has officially dropped its controversial rule that prohibited athletes from negotiating NIL (name, image, and ...

Name, image and likeness deals are a billion-dollar marketplace, and athletes at smaller universities are still figuring out ...

The hype around EA Sports’ College Football 26 is building—and with it, a significant boost for college athletes. Players who ...

Former NFL star J.J. Watt called out the NCAA in a post on X over the continuance of referring to players as student-athletes ...

Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.

Jett Elad is standing up to the NCAA, and his battle could have major implications for the future of NIL deals. The Rutgers ...

There are no Cinderella teams in this year’s NCAA Sweet 16 for the first time in decades. Fans are blaming NIL. Here are the ...

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Learn why one legislator believes limiting "NIL" agent compensation could attract more athletes to Florida schools. Florida ...

The TCU star is one of the most popular athletes in all of college sports. However, what does the Horned Frogs star make in endorsement deals?