USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

The Premier League has announced that PUMA will become its new ball supplier from the 2025-26 season. The Athletic revealed ...

Nike is the overwhelming number one sponsor, repping nearly half of all the men's teams and more than 54% of all women's ...

John Slusher needed a break after 26 years as the head of Nike's sports marketing. Now he has turned his attention to the non ...

A brand ambassador is someone who helps to promote a brand or product. They’re usually someone with some influence – whether ...

Liverpool star Luis Diaz has been heavily linked with an exit from the club in the last few months, with none other than ...

Jack Draper claimed the biggest win of his career as he triumphed at Indian Wells on Sunday - and the 23-year-old is still at ...

There was a ton of hype surrounding Anthony Kim when he joined the PGA Tour, and Nike was hoping to take advantage by inking him to an endorsement deal ...

The bill’s supporters argued for secrecy around payments to athletes to protect them from bad actors who may prey on them.

Michael Jordan acknowledged Sonny Vaccaro’s role but claimed he wasn’t the most important player in the Nike deal.