Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful ...

You can’t do this, you can’t be confident’?’ Who are these imaginary mean old men of the patriarchy?” Bill Maher said.

Ionescu also shared with For The Win why Breanna Stewart’s leadership mattered during the Liberty’s title run, what she ...

The reigning 100m world champion joined sports icons Caitlin Clark and Aryna Sabalenka in a campaign celebrating female ...

"Perfect fit! Comfy! Stylish! What more can a girl ask for?" says a reviewer. Nike says, "The Air Max 90 stays true to its ...

From commercials celebrating women in sports, to Serena Williams' appearance during the halftime show, women played a big ...

One ad that drew the outrage was directly from the NFL and boasted one of the longest run times of the entire ... which intended to promote the spread of girls’ flag football to more high ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

To find the best of the best sports bras, the fashion and fitness teams at Women’s Health did all the dirty work for you.

We’ve looked online for deals we could find on footwear and we also looked specifically for sneakers that are backed by ...

Naya Annigeri, who exploded for 18 second-half points and finished with 23, said her excitement level going into the nonleague contest was at an all-time high.