Nike's "So Win" campaign took centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second spot, developed by Wieden+Kennedy Portland and directed by Kim ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

How that ancient cultural form ... postulate that for Nike to help bring about this change in the way colleges treat sports would be a marketing coup for the company, and a way for it to further ...

Tesco’s ‘Every little helps’ has been revealed as the UK’s most memorable slogan, according to new data shared exclusively with Marketing Week. It is followed by Nike’s ‘Just ... Since then, it has ...

Discover how Manhattan's nightlife scene has transformed over the past few decades, as told by industry veterans who lived it ...

Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...

As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...

Smith has journeyed from traditional advertising agencies to leading marketing at one of the ... where he returned to the UK to work on projects for Nike, a long-time dream client.