The company’s global sales dropped 9% last quarter ... passing up expensive sneakers and athletic clothing for basics. Nike is also trying to recover from strategy mistakes.

Sending children back to school in new sneakers, jeans and T-shirts is likely to cost U.S. families significantly more this ...

"It needs to create a whole new franchise, like a family of products that add billions in sales," Swartz said. "That takes years." Nike is expected to post a revenue decline of 11.5% to $11.01 billion ...