Retailing success in future relies on a blend of omnichannel, wholesale and DTC strategies, suggests a report from NuOrder.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic ...

Had Nike truly become a beacon of environmental stewardship and fair labor practices, as it claimed? To find the answer, he ...

The partnership includes team kits featuring the brand's signature design and iconology, with the Tommy Hilfiger logo ...

One brand reps LeBron, Serena, and Olympic gold. The other sells corduroy fanny packs and mushroom lamps. Raise your hand if ...

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

Nike 's return to Amazon. The fundamentals and risks of investing in turnaround stories. A fitness company with a potentially brighter future. Then, Motley Fool Chief Investment Officer Andy Cross and ...

Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

Nike is lacing up for a strategic comeback with two bold moves: price increases and a return to Amazon. The price hikes range ...

Nike is returning to Amazon after an absence of more than five years and hiking prices on some products as its new CEO works to reverse a revenue slump. The apparel brand announced in 2019 that it ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Snack Drawer, the culture-first agency helping brands get ‘Well Earned Attention’, has released Fandomination!: A Brand Growth Playbook in a Culture-Driven World – a new report examining how fandoms ...