News

The Next Chapter of Nike Golf Starts with Luke Clanton
Sure, Nike retained names like Rory McIloy, Scottie Scheffler, Tony Finau and Nelly Korda. But who would carry the next ...
Tommy Hilfiger Joins Cadillac Formula 1 Team as Official Apparel Partner
The partnership includes team kits featuring the brand's signature design and iconology, with the Tommy Hilfiger logo ...
The Story Of How Former Sonic Executives Modernized An Iconic Brand For The 21st Century Customer
Bricks and Clicks offers a compelling narrative about how two industry veterans transformed a nostalgic drive-in chain into a modernized, customer-focused powerhouse.
Marketing as stress relief: Kofi Amoo-Gottfried’s unorthodox growth playbook
Named Marketer of the Year at The Advertising Club of New York’s Advertising People of the Year 2025, DoorDash’s CMO is ...
Nike Hosts 12 Female Sports Figures For 4th Athlete Think Tank
Nike hosted their latest Athlete Think Tank inviting 12 female sports influencers and athletes to participate in the ...
Nike turns to unexpected brand in desperate bid to win back Gen Z
One brand reps LeBron, Serena, and Olympic gold. The other sells corduroy fanny packs and mushroom lamps. Raise your hand if ...
The Playbook
The Playbook, created by Entrepreneur and Sports Illustrated, pairs entrepreneurial athletes with business leaders to discuss their shared passion for new ventures.
How Under Armour signed Stephen Curry away from Nike
Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...
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Game On: How brands are winning with in-game advertising
From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...