Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The Global Brand Divisions segment represents its NIKE Brand licensing businesses. The Converse segment designs, markets, licenses, and sells casual sneakers, apparel, and accessories. The ...

This timeline shows which brands have dominated over the past 15 years. Nike has been the top teen brand since spring 2011. In fact, it's the top apparel retailer in the United States. This is in ...

(Reuters) - At a time when its knack for innovation is in question, Nike on Wednesday announced ... vowed to refocus the brand’s identity around core sports like running. At the same time ...

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called ...

Nike Inc. said Heidi O’Neill, president of consumer, product and brand, has decided to retire as those functions will now be ...

So, a startup competitor joined in, and taking aim at Nike and other controversies in its past, for marketing purposes. The women's activist wear brand XX-XY Athletics released an advertisement ...

The mash-up includes two new colorful sneaker drops for NBA Memphis Grizzlies star Ja Morant's signature Ja 2 line - Nike, Kool-Aid ...

Nike has long been an iconic brand, but the company has struggled recently. Over the last five years, shares are trading down by more than 36% (as of Monday). Nike's board, fed up with that dismal ...