Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

creative and advertising agencies. Do I qualify? 5. Short-Term Hacks Don’t Build Enduring Brands Nike’s shift highlights a powerful truth: Short-term hacks don’t build enduring brands.

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

Nike has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales.

Nike and Kim Kardashian’s shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for ...

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

Last night in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s ...

After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...