Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

Shoe brands like Nike and Adidas said that they are "uniquely vulnerable" to the impact of Trump's trade war.

Nike is shaking up its senior leadership team, announcing an exit and several key promotions across marketing, design, ...

As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

Nike announced a series of leadership changes and restructuring, including the retirement of its current president of ...

According to Nike , "Nike 24.7 is a new apparel collection featuring Nike material innovation that sets the standard of ...

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

This week's best sneaker deals include discounts up to 65% on popular brands like Puma, Dr. Scholl's, Hoka, Adidas, and more.

The sportswear company offers a case study in the ripple effects of the global trade war, including how workers can get ...

The sweeping trade tariffs announced by U.S. President Donald Trump would reduce economic growth in the Netherlands by a ...

Nike Inc. ( NYSE: NKE) continues to prepare for the launch of a new brand in partnership with Kim Kardashian's SKIMS. The ...