Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

To A’ja Wilson, the world must look like a basketball she’s got in the palm of her hand. Her new Nike shoes sold out in ...

Tresser spent hours flipping through fabric books collecting meshes as he ... meant to make for a better ride. The shrewd marketing around Nike’s Air cushioning, and the visible Air Max later ...

Also read: Running shoes review: Adidas Adizero Takumi Sen 10 vs Nike Alphafly 3 It’s these aspects of the book that stand out ... into the world of sports marketing and branding.

Shortly after being drafted last year, Caitlin Clark inked a deal with Nike worth just shy of $30 million. As she begins her second season in the WNBA, one key person close to her jabbed at the iconic ...

In the latest episode of Uncensored CMO, two of marketing’s sharpest minds argue that brands need to look up when the world ...

Since family is Wilson’s foundation, it’s become a key part of her shoe and Nike’s marketing ... @thestate.com Anyone who hasn’t read her book — or better yet, listened to the audiobook ...

In their defiance, the “60 Minutes” journalists will be lauded by other journalists and opponents of Trump, much like Harvard ...