The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers' moods and interests.

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event Netflix's new search experience utilizes OpenAI’s ChatGPT to provide subscribers with a conversational discovery experience.

Ever wonder what it'd be like to open your Netflix phone app and summon very specific title recommendations by saying "martial arts musicals" or "I like barbecue"? It's on the horizon: The streaming service is running beta tests for artificial intelligence-powered search on iOS.