Brands are embracing Hollywood with films and shows like 'Emilia Pérez' and 'The White Lotus' but also want to create their ...

The Golden State Valkyries announced a new partnership with Sephora, expanding the WNBA’s cultural reach and broadening the multinational beauty retailer‘s relevance beyond makeup, skin care and hair ...

As Amazon pushes into big, capital-intensive areas like AI infrastructure, healthcare, and satellite internet, the payoff may ...

The seasoned Ghanaian marketing guru first joined Netflix in 2020 ... record studios, and the sports industry for product placement and promotion. She famously closed the deals that brought ...

Also, because the very nature of sports and entertainment ... of prestige or placement in the culture. So once we get on Netflix, the approach to how we present the product must change, must ...

In one of the Season Seven episodes of “Black Mirror,” Rashida Jones plays a woman who gets a second shot at life — but it ...

That Netflix quarterly analysts calls are now a regular for sports media covering the earnings circuit, along with regular stalwarts Disney, Comcast, Fox and WBD to name a few, underscores just ...

Netflix co-CEO Ted Sarandos recently weighed in on the growing accessibility of UFC and other major sports broadcasting rights. The MMA promotion’s exclusive negotiation period with ESPN ...

Since she’s an elementary school teacher, that “product placement” becomes a sticking point for her students. In one scene, they hear her extol the virtues of a product and don’t know what ...

That said, there have been at least a couple of sports films from the last decade or so that have risen into the all-time ranks. One such movie recently made its way to Netflix, and its arrival ...

Users watching Netflix on their TV sets can now choose any subtitle or dubbing language for every show and film. By Alex Weprin Media & Business Writer Starting today, Netflix users will have a ...