While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

In a federal lawsuit filed Tuesday, Mondelez said Aldi’s packaging was "likely to deceive and confuse customers." ...

Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help ...

I’m referring to the number of Indians who actually attended South Africa's premier club soccer knockout tournament for the fiercely-contested Nedbank Cup at Durban’s Moses Mabhida Stadium a fortnight ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

A minority shareholder in Ubisoft is attempting to organize a protest outside the company's Paris headquarters, accusing it of failing to disclose alleged discussions with Microsoft, EA ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console.

He was the company’s sole representative during the takeover discussions. When it became clear that the bid could not be fended off indefinitely, Pyott, with his board’s blessing, negotiated a ...

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

On Thursday, Canadian Tire announced it will pay $30 million to take over Hudson's Bay's intellectual property, including its famous four stripes motif, various company names, logos ...

EXCLUSIVE: Producers Sasha Yelaun (The Old Way) and Galen Christy (Conan the Barbarian) have partnered to establish Rebel Raider Media, a production and distribution company. The company will ...