Pop Mart's Ne Zha toys sold out days after their release on January 30 as the animation broke local box-office records, ...

Sales of character-themed products related to the movie Ne Zha 2, the first film to gross more than $1 billion in a single ...

Ne Zha 2 is poised to deliver an incredible $2 billion haul in China alone, with an even more massive number globally.

Beyond theaters, the film's success has sent ripples through China's cultural tourism market. Cities tied to Ne Zha's legend are racing to transform cinematic buzz into economic gains, introducing ...

There are mid-credits scenes setting up further adventures of Ne Zha. In the first film, he learned the truth about his ...

Ne Zha 2” has shattered several box office records while sparking national pride in China’s cultural strength.

The Chinese animated film Ne Zha 2 is primed to be one for the record books, as it's box office total is closing in on the ...

Pop Mart’s Ne Zha toys sold out days after their release on Jan 30 as the animation broke local box-office records, according to state-run China Movie Database on Thursday (Feb 6). The sequel ...

Fresh from its success with Labubu, Pop Mart International is on another hot streak in intellectual property (IP) merchandising as consumers snap up its toys based on China’s highest-grossing Ne ...