Orlando Magic forward Paolo Banchero continues to rapidly level up through the basketball world and sneaker industry.

Media personality Skip Bayless is no stranger to throwing shade at LeBron James. He has criticized James at every opportunity ...

Mitchell is the latest member to join Curry Brand alongside Quincy Olivari, Keise Tominga, Maysia Fulwiley and Fox. Fox ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...

With its trademark sneakers, clothing, and player sponsorships, Jordan Brand has long been a crucial component of the NBA 2K series. However, it now appears that one of the most significant ...

Michael Jordan was fined $5,000 per game for breaking the NBA’s uniformity of uniform rule. The rule made it mandatory for ...

Reigning WNBA MVP A’ja Wilson welcomed her first-ever Nike signature shoes on Feb. 3, and Bam Adebayo wasted no time in supporting the Las Vegas Aces star’s newest sneakers.

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

The Heir Series is Jordan Brand's brand-new unisex shoe brings insights ... Portland – the closest NBA city to Banchero's Seattle roots – he took time to meet players visiting the game.

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...