NBA fans have begged ESPN/ABC to make the NBA Finals feel a little more like an NBA Finals. Apparently, the TV executives have listened.

The NBA and ABC digitally inserted images of the Larry O’Brien Trophy onto the court during the broadcast of Game 2 of the NBA Finals, leading an array of reactions on social media — many of which ...

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.

In the second quarter, that quickly changed to the script logo of “The NBA Finals presented by YouTube TV”: The ESPN on ABC broadcast of Pacers-Thunder Game 2 replaced the (digital) trophies ...

Earlier this series, fans lamented there was no NBA Finals logo on the court in Game 1, and then roasted the league for adding virtual logos in Game 2. NBA commissioner Adam Silver said Finals ...

Why the NBA is using digital NBA Finals logos Ahead of Game 3, Silver was asked about the digital logos on the court. The commissioner cited player safety as the basis for the choice.