Why are NASCAR teams suddenly inking massive deals with streetwear and apparel giants? The post Over $10 Million Worth Chinese Company Potentially Joins Hands With NASCAR appeared first on EssentiallySports.

The event, held at Fort Gregg-Adams Commissary and hosted by DeCA supplier Unilever, featured a life-size racing car simulator wrapped in the new livery. The scheme proudly sported the Defense Commissary Agency logo, which will also appear on Allgaier’s car during the May 24 race at Charlotte Motor Speedway — just ahead of Memorial Day weekend.

Most teams in stock car racing’s highest circuit are headquartered in this area, in addition to a major racetrack and the sport’s Hall of Fame.

Michael Jordan's brand teams up with Swarovski Crystals to surprise 23XI Racing's female employees with a sparkling gift.

NASCAR legend Jimmie Johnson and driver Erik Jones made a special visit to Asheville to meet with veterans and unveil a new car ahead of the Coca-Cola 600.

J.J. Yeley will pilot the No. 44 NY Racing Chevrolet for two Cup races at Nashville and Phoenix with partnership from Fanatics Sportsbook.

Millions of people around the world will watch the Indianapolis 500 race on Sunday, May 25. Cryptocurrency investors and fans, especially those who like Dogecoin (CRYPTO: DOGE) may have more reasons to tune into this year's race.

ThorSport Racing announces a new partnership with Overplay, the app that turns everyday videos into interactive games. Overplay will be the primary partner for two ThorSport drivers at upcoming events at Charlotte Motor Speedway,