Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

I’ve previously written about a number of addictive game apps, including NYT Games and SimCity BuildIt, but nothing has got ...

Our understanding of how inventiveness and imagination operate in the workplace has deepened significantly in recent years.

Open-World games already give players a great deal of freedom, and players who think creatively will enjoy these games.