Grabbing the attention of consumers is nothing short of an arms race for brands. You stockpile on compelling pieces of advertising and carpet bomb via broadcast channels. If 70% of the messaging is ...

Who are the most awarded women creatives in Asia during the 2023–2024 advertising awards season? Below is the ranking of the ...

To unlock the full benefits of creator partnerships, the best marketers are learning to treat creators as true creative partners.

Bradbury’s legacy is also deeply entwined with the success of Eleven, TBWA’s earned and PR agency, which he co-founded. It ...

Women directors in Indian advertising often enter the field through varied, unconventional paths, shaped by access, ...

Australian advertising leader David Droga will not launch another ad agency after he steps away from his role as CEO of one ...

The vision behind Wrap2Earn was straightforward: unlock the untapped potential of transit media in India by connecting vehicle owners with brands seeking broader visibility.

Pokémon approaches 30th anniversary with 489 million video games sold and 75 billion trading cards distributed since 1996 ...

Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an ...

Meet Gerry Graf, the Chief Creative Officer for SlapGobal, named "Most creative person in advertising" by Business Insider. Gerry has critiqued Super Bowl ads for the Wall Street Journal ...

This thinking explains the breadth of work from the agency that features in this year’s Annual Awards – encompassing advertising, experiential, digital, design and music videos – as well as why it has ...

TV history is full of wild and creative commercials. And here are some of the most creative we could find. (All entries are subjective, of course.) You might prefer a commercial where a car ...