Grabbing the attention of consumers is nothing short of an arms race for brands. You stockpile on compelling pieces of advertising and carpet bomb via broadcast channels. If 70% of the messaging is ...

Who are the most awarded women creatives in Asia during the 2023–2024 advertising awards season? Below is the ranking of the ...

To unlock the full benefits of creator partnerships, the best marketers are learning to treat creators as true creative partners.

Bradbury’s legacy is also deeply entwined with the success of Eleven, TBWA’s earned and PR agency, which he co-founded. It ...

The DreamWorks legend joined Creatify’s board as the fast-growing startup powers a new era of video advertising with AI ...

Australian advertising leader David Droga will not launch another ad agency after he steps away from his role as CEO of one ...

Japan’s sidewalk restaurants, known as “yatai,” have almost entirely disappeared—except in Fukuoka, where they’ve undergone a ...

The vision behind Wrap2Earn was straightforward: unlock the untapped potential of transit media in India by connecting vehicle owners with brands seeking broader visibility.

Pokémon approaches 30th anniversary with 489 million video games sold and 75 billion trading cards distributed since 1996 ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an ...

A quarter of a century into the new millennium and debate has been raging in the office over who is the most influential creative of the last 25 years. With names like Steve Jobs or Jonny Ive ...