As last year’s highest-paid driver, Max Verstappen, a four-time F1 world champion, took home an annual salary of $60 million and $15 million in bonuses. And the F1 racer Lewis Hamilton, a member of ...

Good evening everyone. It’s a pleasure for me to be here with you tonight. We started by mentioning Formula 1 because we just signed a contract Vuitton, Maison [ph], TAG Heuer for Formula 1 for ...

The brand will kick off the racing season as title sponsor of the opening race in Melbourne on March 16 — and 24 trophy trunks are in the works.

PARIS - No matter how winding the Formula 1 track gets in Monaco, Tag Heuer won't be missing a turn. The Swiss watchmaker has ...

Symrise's organic growth slows down to 1% in fourth quarter January 30, 2025 Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March ...

Moet & Chandon was confirmed as Formula One's official champagne provider on Wednesday with French fizz returning to the podium after four years of drivers celebrating by spraying Italian sparkling ...

French luxury giant LVMH has a 10-year sponsorship deal, announced last October, with Liberty Media-owned Formula One, which covers the Louis Vuitton, Moet Hennessy and TAG Heuer brands.

Some brands might have been happy to have the requisite signage next to the track. TAG Heuer, on the other hand, decided to rededicate itself to the most emblematic of racing watches: the chronograph.