Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

In this article, we are going to take a look at where AppLovin Corporation (NASDAQ:APP) stands against other AI stocks dominating the news this week. Elon Musk and OpenAI have jointly proposed to ...

It’s exciting to see the industry increasingly focus on long-term value—a mindset that’s guided our approach to marketing ... scientists analysed In-App Purchase (IAP) revenue and user trends from 100 ...

The move comes as the company prepares to unveil its revamped mobile app, designed to enhance the experience for ... Adrian White, Head of Marketing and Communications at Uber Boat by Thames Clippers, ...

Manus, the viral AI agent platform out of China, has launched paid subscription plans, a mobile app, and other upgrades.

AppLovin Corporation (NASDAQ:APP) provides a leading marketing platform powered by ... the company is doing well in the mobile gaming market, and is also boosting its reach into direct-to-consumer ...

When fed unified, real-time data streams — from in-store interactions to social engagement and post-purchase behavior — AI can deliver far more precise personalization.

Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app ... an extraordinary advertising avenue for agencies to engage a mobile, ...

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

the innovative apps of today become the spam of tomorrow, just more noise in an already crowded environment. So when it comes to mobile marketing it’s good to get it right and stay ahead of the ...

The app was downloaded almost 23,000 times that day – its ... The result appears contrary to Nintendo's rhetoric around using mobile as a marketing tool more than a revenue source – bringing Nintendo ...