Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

The move comes as the company prepares to unveil its revamped mobile app, designed to enhance the experience for ... Adrian White, Head of Marketing and Communications at Uber Boat by Thames Clippers, ...

When fed unified, real-time data streams — from in-store interactions to social engagement and post-purchase behavior — AI can deliver far more precise personalization.

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

The FDA has granted marketing authorization to CT-132, an adjunctive, prescription digital therapeutic for the preventive ...

Mobile commerce, or m-commerce, has seen exponential growth. In 2025, it’s estimated that mobile commerce will account for 59 ...

RONALD J. DEIBERT is Professor of Political Science and Director of the Citizen Lab at the University of Toronto Munk School ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

Encouraging people to join loyalty programs: Offer a special bonus simply for installing any program tools (such as a browser ...

Traffic volume at the location and competition in the area are other key things to explore when considering the addition of a ...

Coral’s marketing strategies ... you will be able to claim it on both their desktop site and their mobile app, but only once per IP address. In some cases, operators may run a bonus specifically ...

You may be having a group of skilled developers working on your brand. However, advertising game apps require a whole other skill set, increasing the need for mobile gaming marketing companies. By ...