Jesse Wiafe is a marketing executive and copywriter at Yodel Mobile, a leading mobile app marketing company. Assisting the agency’s growth efforts, Jesse regularly shares insights on the latest app ...

That's why it's imperative not to rely solely on mobile app or mobile Web data. With a more holistic view of the user experience, marketers can evaluate actions and determine whether marketing ...

In 2021, the Gartner Magic Quadrant for mobile marketing platforms provided a detailed look at the landscape of mobile ...

the innovative apps of today become the spam of tomorrow, just more noise in an already crowded environment. So when it comes to mobile marketing it’s good to get it right and stay ahead of the ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

A close-up of a mobile device, showing an advertiser ... Number of Hedge Fund Holders: 95 AppLovin Corporation (NASDAQ:APP) provides a leading marketing platform powered by AI technology.

"The iPhone audience grew entirely by word of mouth -- we didn't spend ad or marketing dollars on that and we anticipate similar viral growth with other mobile apps, including Windows Mobile." ...

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

On a marketing front, we?ve added content sections within our iPhone for family, fitness and game day forecasts and these have gotten a very positive response from our user community.? Mobile ...

Mobile Marketing: Firstly, congratulations on your upcoming gig. Can we start by talking about where the inspiration for the app came from? Pip Brignall: Thank you. As a first project with the ...

In this article, we are going to take a look at where AppLovin Corporation (NASDAQ:APP) stands against other AI stocks dominating the news this week. Elon Musk and OpenAI have jointly proposed to ...