Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

The move comes as the company prepares to unveil its revamped mobile app, designed to enhance the experience for ... Adrian White, Head of Marketing and Communications at Uber Boat by Thames Clippers, ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

The FDA has granted marketing authorization to CT-132, an adjunctive, prescription digital therapeutic for the preventive ...

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

When fed unified, real-time data streams — from in-store interactions to social engagement and post-purchase behavior — AI can deliver far more precise personalization.

Encouraging people to join loyalty programs: Offer a special bonus simply for installing any program tools (such as a browser ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

Traffic volume at the location and competition in the area are other key things to explore when considering the addition of a ...

App marketing can include various tactics such as app store optimization (known as ASO), social media marketing, influencer marketing, mobile advertising, and email marketing. By implementing these ...

Building a Customer Relationship Management (CRM) system from scratch is a major undertaking that can give your company a ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for ...