Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more ...

AI agents have the power to automate a number of once-manual tasks: They can conduct background research, generate content, ...

A few decades ago, it wasn't realistic to attribute individual events—even heat waves—to the general warming trend driven by ...

Off-site advertising is a logical extension. But would PayPal ever decouple its data from the ad tech? Apparently not.

Creating a compelling business case to invest in software resilience is more about economics than risk probability. The ...

About AdOmni AdOmni is an AI-powered programmatic video-everywhere advertising platform. Its Smart Video Everywhere integrates premium video channels like YouTube, Netflix, Amazon Prime Video, ...