How fraudsters steal credit for legitimate app downloads Within the cost-per-install (CPI) space we have seen the emergence of a new type of fraud: mobile attribution fraud. Attribution fraud ...

Furniture and home décor online retailer HomeClick is experiencing higher desktop revenues following a commitment to mobile, highlighting the importance of cross-device attribution. The online ...

Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts ...

I am guessing so. But there are better ways. Attribution is a pain. Yet it is fundamentally the most important part of any campaign that you run. There are a multitude of offerings in the mobile ...

Belk and McGregor found that the current suite of SaaS affiliate tracking and attribution tools was inadequate to handle large volumes of mobile traffic. Furthermore, the current platforms lacked ...

With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are leaving massive optimization ...

Foursquare Attribution will first define the specific area around each billboard from which the client’s advertisement is viewable. Then, using Foursquare’s Pilgrim technology, it can be determined ...