Marketing and communications firm WPP Scangroup slid into a net loss of Sh506.7 million in the year ended December 2024, reversing a net profit of Sh130.1 million a year earlier on the impact of lower ...

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

Today we're announcing our eighth annual GamesBeat Visionary Awards and the team of judges we’ve selected to help pick the winners of this year’s awards.

Issa Rae is “just getting started in so many ways” with her production company Hoorae, fresh off the success of its film “One ...

As the company continues its C-Suite restructuring, Audacy has promoted Jenny Nelson to Chief Marketing Officer.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

Her responsibilities include brand strategy, talent development, digital engagement, ratings performance, marketing strategy, ...

From the Palouse hills to the Lewiston-Clarkston Valley, the region’s aspiring business professionals are traveling east to ...

Things are strange for legacy automaker Ford (F) these days. With the tariff situation throwing a monkeywrench into nearly ...