“It is always difficult to say goodbye to an ice cream flavor that you love. Being able to interact with our fans and hear directly from them is always fun,” Remmert said. Blue Bell has a plant in Sylacauga.

Blue Bell says the retired flavor, Groom’s Cake Ice Cream, is returning to stores today thanks to fans who participated in a social media contest.

Groom's Cake Ice Cream. The flavor features milk chocolate ice cream with chocolate cake pieces, chocolate-coated strawberry hearts, and swirls of strawberry sauce and chocolate icing. Last year, Blue Bell held a contest on social media to decide which retired flavor should make a comeback.