Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

We are launching a playbook for Indian businesses looking to expand their business internationally. ‘Grow Your Exports: A ...

Between legacy campaigns (like Search, Shopping, and YouTube ... The best part about moving from a Meta-first setup to Google Ads is that you don’t need to start from scratch.

According to the report, nearly 50% of 14,591 surveyed consumers made a cross-border purchase recently, with 71% open to new ...

By Q4 2024, Advantage+ Shopping campaign revenues scaled past $20 billion in annual run-rate. They also grew 70% versus Q4 2023. Meta continues to invest in Advantage+ and its overall ad business.

Meta’s report highlights several key trends in cross-border shopping. According to the findings, 62 per cent of shoppers want ...

Among the brands tapping into these improvements is American Eagle Outfitters, which has been testing Meta’s AI-powered shopping ads in early beta programs. Now, the Gen Z-focused retailer ...

To keep your Meta Ads performing at their best ... For instance, if you’re shopping for a car, you suddenly start noticing and engaging with car ads, but when you’re not in the market ...

Campaign types like Advantage+ Shopping, paired with dynamic product ads, won’t just help your brand get noticed; they can drive sales right away, too. What makes Meta effective is how it is ...