"We’re testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way across multiple platforms," Meta wrote in its blog post about the new changes. The company also announced it would be testing Reels trending ads and adding creator marketing solutions on Facebook and Instagram.

Meta is now testing video ads on its text-based social platform Threads, following the earlier introduction of image ads.

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta announced at IAB NewFronts that it will start testing video ads on Threads.