Meta announced at IAB NewFronts, an industry event for social media companies and advertisers, that it will start testing video ads on Threads. Meta began testing other ads earlie

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta announced at IAB NewFronts that it will start testing video ads on Threads.

Meta is now testing video ads on its text-based social platform Threads, following the earlier introduction of image ads.