Mamaearth's parent company, Honasa looks to mint Rs 4,000 crores revenue by 2030 with plans to boost its quick commerce ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

U.S. energy firm Ameren's Missouri unit said on Friday that it had made significant changes to its strategy to accelerate investment in generation, bolster reliability and create jobs.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

French oil major TotalEnergies has signed a deal to supply the Gujarat State Petroleum Corporation with 400,000 metric tons ...

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

The Australian Open will no longer have the men's and women's tournaments take place simultaneously, Golf Australia said on ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...