John Higgins and Martin Herlihy were part of a commercial from insurance giant Allstate that appeared during an ad break and ...

Its newest initiative coincided with the Allstate Sugar Bowl. In the commercial, Mayhem discovers a couple that has posted on social media that they are at the Sugar Bowl, revealing the fact they are ...

Five years ago, competitors were challenging Allstate on our perceived weakness: price. The brand needed a character named Mayhem to help show that you may get what you pay for when it comes to ...

Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign to ignite a battle on Twitter that will see the losing teaming get shredded in a live stream. The insurance ...

By 2010 low cost competitors had changed the conversation to cheap and easy – a compelling message. Since people shop less than two companies Allstate needed to deposition low cost competitors and ...